One of my concerns is the prices of everything literally going up year by year! Costs of travel, food, gas, electricity, petrol, taxes, insurance, medications etc are rising fast.
“Consumers have limited amounts of money and a sense of how much they can budget for given items. If the price of a good is too high, the consumers cannot be persuaded by advertising or any other source of information to make a purchase. The product is ‘beyond the means’ of the potential consumer.”
(Schudson, M 1986: 113)
You may not think of it as much now, but when it slowly adds up you will realise... I remember when it only used to cost 40p to get on the bus, and now it costs £2.40! If you have an oyster it is cheaper, but this is still ridiculous! How much longer can people survive with prices going up and wages staying the same?
“Prices will rise globally for decades because of four factors; population increase, water shortages, increased biofuel production and climate change.”
References:
Schudson, M. (1986) Advertising: The Uneasy Persuasion
Available at: http://www.independent.co.uk/life-style/food-and-drink/news/food-prices-going-up-british-shoppers-warned-464037.html (Accessed: 21st May 2011)
No comments:
Post a Comment