Over time, advertising techniques have changed drastically. All ads and commercials appeal to certain audiences and genders, congregate different values, and contain many different aesthetics. As long as advertising continues, which it will, or nothing will be able to be sold, things will always change.
Adverts have changed rapidly over time, and the question is do they get better? Or just more stupid? I have chosen the Skittles advert because it is one I remember from my childhood and never forget. However, comparing it to a more recent Skittles advert annoys me! You would think with all this technology they would create something out of this world, but NO! Old adverts are more memorable and simple, whereas adverts these days are just too over complicated, and the only reason you remember them is because they pop up every half hour with some dim-witted catchy theme.
“Over time, repeated usage of a piece of information decreases its loss from memory by increasing its number of representations and improving its position in the bin. In such a case, time decreases the probability of interference effects by allowing new representations of old information to be deposited on top of any similar information that may have been subsequently added to the bin.”
(Wells, W 1997)
References:
Wells, W. (1997) Measuring Advertising Effectiveness
Available at: http://www.associatedcontent.com/article/1061671/advertising_how_it_has_changed_over.html (Accessed: 15th May 2011)
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